{"id":7705,"date":"2014-09-04T23:20:31","date_gmt":"2014-09-05T02:20:31","guid":{"rendered":"http:\/\/redhustle.com\/blog\/?p=7705"},"modified":"2014-09-10T17:35:52","modified_gmt":"2014-09-10T20:35:52","slug":"por-que-algo-se-viraliza-en-internet","status":"publish","type":"post","link":"https:\/\/redhustle.com\/blog\/por-que-algo-se-viraliza-en-internet\/","title":{"rendered":"\u00bfPor qu\u00e9 algo se viraliza en Internet?"},"content":{"rendered":"

\u00bfPor qu\u00e9 ese video poco elaborado, filmado en vertical y de 12 segundos tiene 2 millones de visitas? \u00bfPor qu\u00e9 esa p\u00e1gina de mala muerte, con mal dise\u00f1o y pobre contenido tiene 250 mil fans? Pero sobretodo, \u00a1\u00bfpor qu\u00e9 lo que yo hago no lo tiene?!<\/p>\n

Antes de que agarres la escopeta y salgas a perseguir creadores de contenidos virales, hay que tener en mente que la mayor\u00eda de los creadores de contenido se encuentra en la misma situaci\u00f3n, buscando ser visto o escuchado sin mayor \u00e9xito.<\/p>\n

El problema es que todo el que prometa una f\u00f3rmula, una ley o cualquier otra certeza, miente. La viralidad es imposible de asegurar y en muchos casos es impredecible.<\/p>\n

Antes de seguir, vale explicar que no hablo desde la teor\u00eda, sino desde la pr\u00e1ctica de administrar una de esas p\u00e1ginas moderadamente virales (200\u00a0mil seguidores) de Facebook.<\/p>\n

Digo moderada porque no es una cantidad inmensa y el tiempo de acumulaci\u00f3n de esa cantidad rond\u00f3 los 8 meses. Sin embargo hubo un mes donde se dio el efecto expansivo en poco tiempo del que trata \u00e9ste art\u00edculo.<\/p>\n

Aclarado lo anterior y dejando en evidencia que esa viralidad se dio un a\u00f1o despu\u00e9s de abierta la p\u00e1gina sin motivo aparente, hay algunos puntos que si es importante tomar en consideraci\u00f3n cuando buscamos que algo explote en la red.<\/p>\n

Entonces, \u00bfqu\u00e9 puedo hacer par ayudar a que mi contenido se viralice?<\/p>\n

1. Dejar de pensar y hacer<\/strong><\/h3>\n

Primer punto y punto clave para \u00e9sto y muchas cosas m\u00e1s en la vida: hacer<\/strong>. Hay que pensar mil ideas y llevar a cabo cien para que una tenga \u00e9xito.<\/p>\n

Cuando nos exacerbamos en el proceso de filtrado de ideas quiz\u00e1s eliminamos alguna que podr\u00eda haber sido mucho m\u00e1s exitosa que la que elegimos.<\/p>\n

Desde ya\u00a0que\u00a0tenemos un tiempo limitado, pero si podemos encarar m\u00e1s de una idea potenciamos nuestras oportunidades. No hay que apostar todas las fichas en una sola idea o proyecto antes de saber si puede funcionar y eso s\u00f3lo lo vamos a saber tiempo despu\u00e9s de iniciado.<\/p>\n

2. Que opine todo el mundo<\/strong><\/h3>\n

Si bien es importante la convicci\u00f3n en lo que uno hace, tambi\u00e9n lo es otros puntos de vista. Quiz\u00e1s si esa idea que descartaste le parece excelente al 80% de los que la conocieron, deber\u00edas llevarla a cabo.<\/p>\n

Para \u00e9sto hay que perderle el miedo al robo de ideas. \u00bfSucede? desde ya, pero si la compartimos con nuestros c\u00edrculos sociales de mayor confianza el riesgo es bajo y adem\u00e1s, aquel que te la robe s\u00f3lo podr\u00e1 hacerlo una vez y tendr\u00e1 la tarea m\u00e1s dificil que es llevar la idea adelante.<\/p>\n

3. Colg\u00e1\u00a0un cuadro que diga \u00abs\u00e9 constante\u00bb<\/strong><\/h3>\n

Puede que algo se viralice tan pronto lo subas a la web, puede que sea en dos meses o puede que sea en un a\u00f1o (como el caso que les contaba anteriormente).<\/p>\n

Generalmente para que se d\u00e9 el primer caso, ese contenido tuvo que haber sido empujado por otro propio o de un tercero. El boca en boca (cuando hablamos de bocas normales y no monstruos con miles o millones de seguidores) suele demorar.<\/p>\n

Dicho \u00e9sto, es clave seguir difundiendo tu contenido o, si se trata de algo actualizable (como una p\u00e1gina de Facebook, un blog o vlog, por ejemplo), no dejar de actualizarlo.<\/p>\n

As\u00ed sue\u00f1es con llegar a millones y s\u00f3lo est\u00e9s llegando a cientos o menos, no hay que dejarlo de lado hasta que no estemos convencidos que no va a funcionar por alg\u00fan motivo concreto (y no porque nos desmotivamos).<\/p>\n

Seguramente se podr\u00eda escribir mucho m\u00e1s, incluso separando por tipos de contenidos, pero esos tres puntos aplican de forma general\u00a0y son la base para que algo pueda ser viral. Lo que no quita que cumplas todos\u00a0y no se viralice o viceversa, como hab\u00edamos expresado, puede ser algo impredecible.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfPor qu\u00e9 ese video poco elaborado, filmado en vertical y de 12 segundos tiene 2 millones de visitas? \u00bfPor qu\u00e9 esa p\u00e1gina de mala muerte,…<\/p>\n","protected":false},"author":2,"featured_media":7707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_customify_content_layout":"","_customify_sidebar":"","_customify_page_header_display":"","_customify_disable_header":"","_customify_disable_header_top":"","_customify_disable_header_main":"","_customify_disable_header_bottom":"","_customify_disable_page_title":"","_customify_disable_content_vertical_padding":"","_customify_disable_footer_top":"","_customify_disable_footer_main":"","_customify_disable_footer_bottom":"","_customify_breadcrumb_display":"","_customify_header_transparent_display":"","footnotes":""},"categories":[18,14,28],"tags":[],"class_list":["post-7705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacadas","category-marketing","category-opinion"],"yoast_head":"\n\u00bfPor qu\u00e9 algo se viraliza en Internet? 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