{"id":7794,"date":"2014-09-18T01:15:09","date_gmt":"2014-09-18T04:15:09","guid":{"rendered":"http:\/\/redhustle.com\/blog\/?p=7794"},"modified":"2014-09-18T01:15:09","modified_gmt":"2014-09-18T04:15:09","slug":"que-es-y-como-hago-un-plan-de-marketing","status":"publish","type":"post","link":"https:\/\/redhustle.com\/blog\/que-es-y-como-hago-un-plan-de-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es y c\u00f3mo hago un plan de marketing?"},"content":{"rendered":"

Un plan de marketing es el elemento clave para ordenar las ideas y transformarlas en un medio para alcanzar un objetivo que, a su vez, es importante definir con claridad.\u00a0Seg\u00fan Wikipedia<\/em>, un plan de marketing es:<\/p>\n

Un documento escrito en el que de una forma estructurada se definen los objetivos comerciales a conseguir en un periodo de tiempo determinado y se detallan las estrategias y acciones que se van a acometer para alcanzarlos en el plazo previsto.<\/p><\/blockquote>\n

Para conseguir \u00e9sto hay algunas preguntas b\u00e1sicas que pueden orientarte frente a la hoja vac\u00eda que deber\u00e1s llenar, los puntos son, en \u00e9ste \u00f3rden:<\/p>\n

    \n
  1. \u00bfQui\u00e9nes somos y d\u00f3nde estamos?<\/li>\n
  2. \u00bfQui\u00e9nes queremos ser y d\u00f3nde queremos estar?<\/li>\n
  3. \u00bfQue oportunidades nos ofrece el mercado?<\/li>\n
  4. \u00bfC\u00f3mo vamos a aprovecharlas?<\/li>\n
  5. \u00bfQu\u00e9 funciones necesitar\u00e1 el equipo?<\/li>\n
  6. \u00bfQui\u00e9n cumplir\u00e1 cada funci\u00f3n?<\/li>\n
  7. \u00bfC\u00f3mo sabremos que alcanzamos el objetivo?<\/li>\n<\/ol>\n

    Al contestar esas preguntas, habr\u00e1s armado un plan de marketing, al menos b\u00e1sico, que te servir\u00e1 de gu\u00eda en el camino comercial de tu marca.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Un plan de marketing es el elemento clave para ordenar las ideas y transformarlas en un medio para alcanzar un objetivo que, a su vez,…<\/p>\n","protected":false},"author":2,"featured_media":7797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[14,30],"tags":[],"class_list":["post-7794","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-marketing","category-tips","post_format-post-format-aside"],"yoast_head":"\n\u00bfQu\u00e9 es y c\u00f3mo hago un plan de marketing? - Red Hustle Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/redhustle.com\/blog\/que-es-y-como-hago-un-plan-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es y c\u00f3mo hago un plan de marketing? 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