{"id":7911,"date":"2015-10-15T13:02:53","date_gmt":"2015-10-15T16:02:53","guid":{"rendered":"http:\/\/redhustle.com\/blog\/?p=7911"},"modified":"2015-10-15T13:02:53","modified_gmt":"2015-10-15T16:02:53","slug":"el-proceso-de-marketing-carrera-hasta-el-cliente","status":"publish","type":"post","link":"https:\/\/redhustle.com\/blog\/el-proceso-de-marketing-carrera-hasta-el-cliente\/","title":{"rendered":"El proceso de Marketing: Carrera hasta el cliente"},"content":{"rendered":"<p>Uno por uno, de la manera m\u00e1s clara y concisa\u00a0posible iremos recorriendo el proceso de marketing.\u00a0El mismo se divide en cinco etapas, siendo estas; investigaci\u00f3n, mercado objetivo, estrategia, mezcla de marketing y control.<\/p>\n<h4>Investigaci\u00f3n de mercado y entorno<\/h4>\n<p>Esta primera etapa consiste en buscar, identificar y analizar las oportunidades que nos ofrece el mercado. Esto conlleva identificar los siguientes puntos:<\/p>\n<ul>\n<li>Necesidades<\/li>\n<li>Problemas<\/li>\n<li>Deseos<\/li>\n<li>Cambios<\/li>\n<li>Tendencias<\/li>\n<\/ul>\n<h4>Mercado\u00a0objetivo<\/h4>\n<p>Consiste por un lado en segmentar y por otro en seleccionar el mercado:<\/p>\n<p>La segmentaci\u00f3n de mercado lo divide en grupos con caracter\u00edsticas y necesidades semejantes para poder ofrecer una oferta diferenciada y adaptada a cada uno de los grupos objetivo.<\/p>\n<p>Selecci\u00f3n del mercado: a partir de la divisi\u00f3n anterior se selecciona el grupo de clientes que sea m\u00e1s beneficioso para la empresa. Como hay much\u00edsimos tipos de clientes siempre es mejor coger un grupo y centrarse en \u00e9l para sacar el mejor partido de nuestras acciones.<\/p>\n<h4>Establecer la estrategia de marketing<\/h4>\n<p>Esto consiste en analizar dos elementos que son los <em>consumidores<\/em> (p\u00fablico objetivo) y los <em>competidores existentes<\/em> (empresas que se dirigen al mismo p\u00fablico objetivo). Esto permite dise\u00f1ar estrategias de marketing que permitan atender a los consumidores de la mejor manera posible o con los mejores resultados que se puedan obtener, y por otro lado, dise\u00f1ar estrategias de marketing que permitan competir de la mejor manera posible contra los competidores.<\/p>\n<h4>Mezcla de marketing<\/h4>\n<p>En este punto, se realizan las estrategias de marketing en base a los 4 elementos que conforman la mezcla de marketing, que son: producto, precio, distribuci\u00f3n y comunicaci\u00f3n; y tras realizar las estrategias, se dise\u00f1an los planes de acci\u00f3n (tareas a realizar, asignaci\u00f3n de recursos, responsables, programaci\u00f3n de las tareas y presupuesto requerido) que incluyan los pasos y otros aspectos necesarios para poner en marcha las estrategias anteriormente establecidas.<\/p>\n<h4>Control de marketing<\/h4>\n<p>Conlleva dos partes;<\/p>\n<ul>\n<li>Controlar y asegurar de que las estrategias de marketing se est\u00e9n desarrollando tal y como se especifica en los planes de acci\u00f3n, y que los trabajadores est\u00e9n teniendo un buen desempe\u00f1o tanto individual como grupal.<\/li>\n<li>Evaluar y comprobar que se est\u00e9n alcanzando los objetivos propuestos a trav\u00e9s de que los resultados obtenidos concuerden con los resultados esperados.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Uno por uno, de la manera m\u00e1s clara y concisa\u00a0posible iremos recorriendo el proceso de marketing.\u00a0El mismo se divide en cinco etapas, siendo estas; investigaci\u00f3n,&hellip;<\/p>\n","protected":false},"author":4,"featured_media":7916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,18,14],"tags":[],"class_list":["post-7911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-destacadas","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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