{"id":2087,"date":"2019-11-25T20:05:21","date_gmt":"2019-11-25T20:05:21","guid":{"rendered":"http:\/\/redhustle.com\/capacitacion\/?post_type=avada_portfolio&p=2087"},"modified":"2019-11-25T20:05:21","modified_gmt":"2019-11-25T20:05:21","slug":"como-redactar-sitios-web-mas-vendedores","status":"publish","type":"curso","link":"https:\/\/redhustle.com\/capacitacion\/curso\/como-redactar-sitios-web-mas-vendedores\/","title":{"rendered":"C\u00f3mo redactar sitios web m\u00e1s vendedores"},"content":{"rendered":"

Presentaci\u00f3n<\/h3>\n

Un sitio web bien ideado y redactado potencia la imagen, los productos y los servicios de toda organizaci\u00f3n. E invita al di\u00e1logo.
\nHacer que el visitante encuentre lo que busca y acceda a ello de un modo simple, es una tarea central para quien tiene a su cargo ese espacio on line.
\nEn el taller se ofrecen mecanismos para lograr textos claros, atractivos. Y se lo hace a trav\u00e9s de diversos ejercicios que el cursante puede luego aplicar en su actividad diaria.<\/p>\n

Destinatarios<\/h3>\n

Profesionales que generan o encargan sitios web, y deben lograr que resulten atractivos e impulsen las acciones de consultar, pedir presupuesto, y comprar y contratar los productos y servicios que ellos ofrecen.<\/p>\n

Contenidos<\/h2>\n

– Estrategia<\/h3>\n

. Definici\u00f3n del problema de comunicaci\u00f3n
\n. Matriz de Wunderman
\n. Esquema P&G
\n. 8 fuentes clave<\/p>\n

– Tipolog\u00edas<\/h3>\n

. Website de venta, institucional y mixto
\n. Website axial, circular, escenogr\u00e1fico y otros
\n. Websit-e-mailing
\nPr\u00e1ctica: redacci\u00f3n de 22 secciones de un sitio web y de la home page de otros 3<\/p>\n

– Redacci\u00f3n<\/h3>\n

. Principios de la redacci\u00f3n informativa
\n. Selecci\u00f3n de palabras
\n. Uso de verbos, adjetivos y signos de puntuaci\u00f3n
\n. Ox\u00edmoron, pleonasmos y anfibolog\u00edas
\n. Construcci\u00f3n de frases
\n. Palabras visuales
\n. Citas de terceros
\n. Plagio
\n. Textos legales
\nPr\u00e1ctica: redacci\u00f3n de 4 secciones de un sitio<\/p>\n

– Ordenamiento de la informaci\u00f3n<\/h3>\n

. Regla de 3 ci\u00f3n y 1 si\u00f3n
\n. Regla de las 4 A
\nPr\u00e1ctica: creaci\u00f3n de 5 secciones de un sitio<\/p>\n

– Necesidades del visitor<\/h3>\n

. Mecanismos de interacci\u00f3n
\n. Medios de contacto
\n. Del on line al off line
\n. Difusi\u00f3n del sitio en medios digitales y no digitales
\nPr\u00e1ctica: redacci\u00f3n de 3 secciones de un sitio, y creaci\u00f3n de una propuesta de 2 piezas publicables on line y transferibles al off line.<\/p>\n","protected":false},"excerpt":{"rendered":"

Presentaci\u00f3n Un sitio web bien ideado y redactado potencia la imagen, los productos y los servicios de toda organizaci\u00f3n. E invita al di\u00e1logo. Hacer que el visitante encuentre lo que busca y acceda a ello de un modo simple, es una tarea central para quien tiene a su cargo ese espacio on line. En el […]<\/p>\n","protected":false},"featured_media":2196,"template":"","meta":{"footnotes":""},"categoria-curso":[21],"class_list":["post-2087","curso","type-curso","status-publish","has-post-thumbnail","hentry","categoria-curso-redaccion"],"yoast_head":"\nC\u00f3mo redactar sitios web m\u00e1s vendedores - Red Hustle Academy - Cursos de marketing, tecnolog\u00eda y comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redhustle.com\/capacitacion\/curso\/como-redactar-sitios-web-mas-vendedores\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo redactar sitios web m\u00e1s vendedores - Red Hustle Academy - Cursos de marketing, tecnolog\u00eda y comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Presentaci\u00f3n Un sitio web bien ideado y redactado potencia la imagen, los productos y los servicios de toda organizaci\u00f3n. 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